What Is SEO? Meaning, Examples & How to Optimize Your Site

That’s why they operate like librarians by reading content across the web and adding it to their library. In SEO terms, we refer to this process as crawling (reading the web’s content) and indexing (adding the content to the library). Non-traditional search results (not a ’blue link’) like videos, tweets boxes, or featured snippets. It’s important to make sure there are no technical faux pas that prevent Google from accessing and understanding your website.

We have connections with hundreds of high-quality sites and we can leverage our relationships for our clients. This type of ranking puts you in the opportunity to be front and center for your customer. Did you know there are good and bad ways to do SEO like the heroes and villains we see in movies?

It may also be helpful to create a content strategy to stay consistent with your blogging schedule and focused on your goals. This helps businesses attract people who have varying interests and concerns, and ultimately creates more entry points for people interested in what you have to offer. The tool also integrates with SEMRush to help you fine-tune the generated output with relevant high-performing keywords. You can also speed up the process with HubSpot’s Blog Ideas Generator. You can type in your main keyword or a brief description of your blog’s contents, and the platform will generate topics, sub-headings, and even drafts based on your input.

Voice and Visual Search Optimization

Honestly, I find myself going back and forth between these two tools from time to time. But if I’m analyzing specific areas of a site, like an ecommerce website’s product pages or blog, I can simply paste in a list of key URLs. If I’m doing a broad technical SEO audit, I’ll let Screaming Frog crawl everything. Most of the time, I either run a full site crawl or focus on a specific list of URLs. This gives you the perfect opportunity to capitalize on the trend with new content.

Originally, Fannit charged much more for its advertising campaigns but pulled back when they realized clients were paying more for the service than for the advertising itself. We also considered which providers worked best in various business circumstances. Read our guide to find the best SEO company for your needs and budget. When your listing appears on Maps, you’re not just gaining visibility—you’re positioning your business to capture high-intent customers at the exact moment they’re ready to act.

• All you’re doing is trying to understand how a search engine’s algorithm determines how to rank content in what order.
• The comments you make on social networks, the pages you visit, or the files you download.
• That means not every blog post or web page you create needs to belong to a topic cluster.
• Force your keywords to rank on Google first page by our very safe h…

So, hopefully, this gives you some inspiration to not be discouraged. Now is the best time to build an SEO-first media company because most don’t think it’s possible, so they’re not even trying. Looking at their top pages, we can see that they rank for really high ToF (top of funnel) keywords around horoscopes, answers to interpersonal questions, and celebrities. This link then goes to a landing page that shows you how to start creating this workflow with Zapier. Next up is a popular one that most people in marketing know about — Zapier.

Blogs

To win at content marketing, you have to be able to make your own judgments about what works and what doesn’t. What works for your business won’t work for someone else, and vice versa. Readers are more likely to follow a blog or read content from sources they feel are genuinely providing the best-unbiased information.

Let’s say a swimming pool business is trying to rank for “fiberglass pools,” which receives 110,000 monthly searches. This short-tail keyword can represent the overarching topic for creating their content, but the business will also need to identify a series of related keywords to include in their content. For example, they could opt SEO Anomaly to use the “fiberglass pool prices” or “fiberglass pool cost” to achieve additional rankings for the overall keyword of fiberglass pools.