The 15 Best AI SEO Tools That Actually Work In 2025

See link metrics and page scores for the ranking pages to better understand why they are ranking and what you can do to overtake them in the SERP. We caught up with Julia Nesterets, the founder of SEO crawler Jetoctopus to understand what exactly an SEO crawler and why is it so important. However, there are a few things to criticize about MarketMuse. Firstly, there is a steep learning curve to master the platform’s full range of features.

Best SEO Crawling Tool: Screaming Frog SEO Spider

Next on our list of the best SEO software in 2025 is RevenueCloudFX. RevenueCloudFX is your all-in-one digital marketing and SEO solution with 20+ features. Moz Pro also garners a lot of recognition as one of the top paid SEO tools because it pulls together multiple capabilities into an all-in-one suite. Especially for large-scale businesses, Moz Pro provides a sizable number of components to help your bottom line.

The best SEO tools of 2025 in full:

• But if I’m analyzing specific areas of a site, like an ecommerce website’s product pages or blog, I can simply paste in a list of key URLs.
• “The free version has all of the features that a small business owner would need, especially if their site is under 500 URLs.
• Wincher offers a suite of SEO tools, including a free on-page SEO checker.
• Woorank’s in-depth site analysis helps marketers reveal opportunities for optimization and improvement.
• Because it’s integrated directly into Wix, there’s no need to install anything extra or work with external tools.

Additional features include an integrated SEO Content Editor, TF-IDF analysis, comprehensive white-label reporting, unlimited tracking capabilities in paid plans, and more. Unlike the cloud-based tools dominating today’s SEO software for agency market, SEO PowerSuite takes a different approach with its desktop-based platform. This veteran player has been in the game for 17 years, with its backlink analysis capabilities standing out as particularly impressive.

Alternatively, you can test your website’s performance with speed checkers such as GTmetrix or Dareboost, which can also provide site speed comparisons and tips for optimization. Individual tools typically do one thing really well and may include some bonus features, but you’re still likely to need more than just one tool. For example, Screaming Frog is great for on-site SEO auditing, but you can’t do keyword research.

When choosing a tool, consider the exact features you need (and the cost) before making a final decision. There are many different ways to do this, but some of the most common methods include guest blogging, broken link building, and the skyscraper technique. You won’t rank high in search results if you don’t have great content. This is because your website needs to be relevant to what people are SEO Anomaly searching for. After that, the tool will provide you with a unique URL that you need to share it as many people in your vertical as you can.